The Loft RestaurantWe are announcing that The Loft Restaurant will be the site for the North Andover Foursquare Day Party.  At 9:00pm on April 16, 2010 we encourage all Foursquare users in the greater Boston area to converge on North Andover to celebrate North Andover Foursquare Day.  Foursquare Day is a way for businesses to connect with their customers who are plugged into the new media craze, using the application Foursquare.

Jim Dietz, owner of The Loft, has agreed that if we can gather 250+ users to checkin at 9pm, and gain the rare “super-swarm” badge, he will provide a free buffet for those checked in.  Jim says “we are in a very traditional business, and we have gotten used to very traditional ways of marketing.  This is an exciting opportunity to get ahead of the curve, and attract new customers”.  Forging new customer relationships and building loyalty is even more critical than ever, given this economy.  “Social media is here to stay and we are looking forward to embracing the brave new world, starting with a party on April 16th,” states Jim.  We are planning fun activities through out the day at various businesses.  The day will end with a big party at The Loft.Foursquare Super Swarm Badge, property of Foursquare

So far we have 14 businesses signed up to present Foursquare users with promotions if they checkin while at the venues (check out the list of venues on this site).  And although they have special promotions on the 16th, they will continue to offer “checkin discounts” to users on a go forward basis.  Some businesses are even stepping up the promotions as the number of checkins (and thus loyalty) increases.

We are encouraging people to let us know if they plan on attending:

Comment on FB: www.facebook.com/northandover4sq

Tweet us: www.twitter.com/na4sq

Email us: rsvp416@na4sq.com

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