Paul Boulanger
North Andover Foursquare
(978) 590-8437


Follow us: twitter.com/na4sq

North Andover, MA Businesses Organize to Represent Massachusetts in National Foursquare Day with “Foursquare Crawl”

New Social Media Phenomenon On April 16, Drawing a Crowd

NORTH ANDOVER, MA, APRIL 12, 2010 – Fifteen North Andover businesses will celebrate National Foursquare Day in a very local way this Friday (April 16). The number of business offering Foursquare promotions, a new social media application, more than doubled in the past week, and more requests to join from North Andover keep coming in.

Each hour, a business will roll out the red carpet for Foursquare users that checkin. The day will start at 9:00 a.m. at Perfecto’s Caffe, and will wind its way around North Andover at various shops, salons and restaurants.

“By focusing each hour on a particular business, it increases the user’s chance of gaining the hard to get swarm badge,” says Paul Boulanger, organizer of North Andover Foursquare and co-owner of Turtle Lane Maple Farm.

The swarm badge requires 50+ people to checkin at the same location at the same time, and is not easy to attain. “It’s also a way for users to travel together, therefore adding to the fun of the day,” says Boulanger. “Not everyone will be able to spend the day traversing the town, but this way people will know where to be if they have an opportunity.”

Participating Foursquare Crawl merchants include: Perfecto’s Caffe, Beabe Gallery, Nova Salon Spa, Taki’s Pizza, Turtle Lane Maple Farm, Rose & Dove, Bella Vita Salon & Day Spa, Lobster Tail Fish Market, J&M Wine and Convenience Store, Burtons Grill, Mad Maggie’s Ice Cream, Joe Fish Seafood, and The Loft Steak and Chop House. Each business offers Foursquare users special discounts when they check in, but on April 16, they will offer additional incentives as the “crawl” moves through their business.

The day will end at the 13th venue, The Loft, at 9:00pm. This is where the party gets started.  “Having a party at The Loft is a great way to end the day,” says Jim Dietz, owner of The Loft and Joe Fish Seafood. Our objective is to earn the Super-Swarm badge with 250+ people checkin at the same time. If we do this, I will provide a free buffet to everyone that made it happen.”

Feedback from Twitter and Facebook indicate that this event will draw quite a crowd.

To make things a little more interesting the National Foursquare Day organizers have introduced inter-city challenges. North Andover has challenged Little Rock, AR to see who can get the most checkins on April 16. Little Rock was quick to take the challenge and start talking “smack”, until they realized that although North Andover is a small town they are well organized, and only being 30 minutes from Downtown Boston doesn’t hurt either.

Boulanger decided to take it up one more notch, by issuing a personal challenge to the organizer of Foursquare Day in Little Rock, by pledging Four two-pound Massachusetts lobsters delivered fresh to their doorstep in the unlikely event that they win. Organizers from Little Rock acknowledge the friendly wager, and state they are thinking about their counter offer.  Boulanger says, “This is all in good fun, and hopefully this will bring attention to both cities as we take advantage of this new social media opportunity.”

For an explanation of Foursquare go to:
For details on the North Andover Foursquare Crawl go to:
For details on the Foursquare Day Party go to:

For additional information or a sample copy, contact:

Paul Boulanger
North Andover Foursquare
(978) 590-8437

Follow us: twitter.com/na4sq

For more information about Foursquare see www.foursquare.com

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7 Responses to “North Andover Foursquare – Press Release April 12, 2010”

  1. […] a mere meetup at one place in an attempt to gain the “Swarm” Badge) According to the official press release, Each hour, a business will roll out the red carpet for Foursquare users that checkin. The day […]

  2. Looks great! Congrats and good luck on the event! We are planning something similar in Calistoga Ca (Napa Valley)


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