Posts from ‘Foursquare Day’



Paul Boulanger
North Andover Foursquare
(978) 590-8437

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North Andover, MA Businesses Organize to Represent Massachusetts in National Foursquare Day with “Foursquare Crawl”

New Social Media Phenomenon On April 16, Drawing a Crowd

NORTH ANDOVER, MA, APRIL 12, 2010 – Fifteen North Andover businesses will celebrate National Foursquare Day in a very local way this Friday (April 16). The number of business offering Foursquare promotions, a new social media application, more than doubled in the past week, and more requests to join from North Andover keep coming in.

Each hour, a business will roll out the red carpet for Foursquare users that checkin. The day will start at 9:00 a.m. at Perfecto’s Caffe, and will wind its way around North Andover at various shops, salons and restaurants.

“By focusing each hour on a particular business, it increases the user’s chance of gaining the hard to get swarm badge,” says Paul Boulanger, organizer of North Andover Foursquare and co-owner of Turtle Lane Maple Farm.

The swarm badge requires 50+ people to checkin at the same location at the same time, and is not easy to attain. “It’s also a way for users to travel together, therefore adding to the fun of the day,” says Boulanger. “Not everyone will be able to spend the day traversing the town, but this way people will know where to be if they have an opportunity.”

Participating Foursquare Crawl merchants include: Perfecto’s Caffe, Beabe Gallery, Nova Salon Spa, Taki’s Pizza, Turtle Lane Maple Farm, Rose & Dove, Bella Vita Salon & Day Spa, Lobster Tail Fish Market, J&M Wine and Convenience Store, Burtons Grill, Mad Maggie’s Ice Cream, Joe Fish Seafood, and The Loft Steak and Chop House. Each business offers Foursquare users special discounts when they check in, but on April 16, they will offer additional incentives as the “crawl” moves through their business.

The day will end at the 13th venue, The Loft, at 9:00pm. This is where the party gets started.  “Having a party at The Loft is a great way to end the day,” says Jim Dietz, owner of The Loft and Joe Fish Seafood. Our objective is to earn the Super-Swarm badge with 250+ people checkin at the same time. If we do this, I will provide a free buffet to everyone that made it happen.” Continue Reading


The Loft RestaurantWe are announcing that The Loft Restaurant will be the site for the North Andover Foursquare Day Party.  At 9:00pm on April 16, 2010 we encourage all Foursquare users in the greater Boston area to converge on North Andover to celebrate North Andover Foursquare Day.  Foursquare Day is a way for businesses to connect with their customers who are plugged into the new media craze, using the application Foursquare.

Jim Dietz, owner of The Loft, has agreed that if we can gather 250+ users to checkin at 9pm, and gain the rare “super-swarm” badge, he will provide a free buffet for those checked in.  Jim says “we are in a very traditional business, and we have gotten used to very traditional ways of marketing.  This is an exciting opportunity to get ahead of the curve, and attract new customers”.  Forging new customer relationships and building loyalty is even more critical than ever, given this economy.  “Social media is here to stay and we are looking forward to embracing the brave new world, starting with a party on April 16th,” states Jim.  We are planning fun activities through out the day at various businesses.  The day will end with a big party at The Loft.Foursquare Super Swarm Badge, property of Foursquare

So far we have 14 businesses signed up to present Foursquare users with promotions if they checkin while at the venues (check out the list of venues on this site).  And although they have special promotions on the 16th, they will continue to offer “checkin discounts” to users on a go forward basis.  Some businesses are even stepping up the promotions as the number of checkins (and thus loyalty) increases.

We are encouraging people to let us know if they plan on attending:

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