So most people have heard of a “pub crawl”.  Maybe the term brings back memories of hanging out with friends in college, or maybe nights laughing and sharing stories.  The concept is to move from place to place, experiencing different venues and indulging in a bit of free-spiritedness.

Well, we have put a little twist on the concept, and on April 16th we are having a Foursquare Crawl in North Andover.

On top of having a festive Foursquare Day where businesses all around town will be offering specials to 4sq users, we have 13 businesses that are doing something a little extra special.  Starting at 9:00am and going throughout the day till 10:00pm, each hour, one featured business will roll out the red carpet to those that checkin.  What does this mean for you?  Well a couple things…

  1. Each business will have a special tasting, demo or promotion for Foursquare users beyond the traditional checkin promotions they have every day
    Foursquare Swarm Badge
  2. They say “two is company and three is a crowd”, but 50 is a swarm.  By focusing users to one location each hour, it increases the chance of gaining a swarm badge (50+ users checked into a business at the same time)
  3. We just think it will be fun moving from place to place with a group of people.

Here we go…

Our first stop on the crawl is at Perfecto’s Caffee at 9:00am.  We figured this would be a great way to start the day, get a little fuel in your tank.  Perfecto’s is a local morning hotspot, with friendly staff and tasty food.

Perfecto’s Caffe 1115 Osgood St.
Happy Hour 9:00 – 10:00
Swarm Time 9:00 – 9:30
Swarm Promo Presenting their new Panini, so free Panini samples for everyone!
1st Checkin Free muffin with purchase of any coffee
5th Checkin Free coffee with purchase of an omelette
10th Checkin Buy 1 Panini get 2nd 1/2 off
Parking Big parking lot
Next Stop 2 minutes by car, 5 minutes walking

After we have indulged in some java and treats, we will make our way down the street to Beabe Gallery.  Heather is an incredible photographer and has a gorgeous studio.  We will want to create a swarm at her place and so she can take our picture, and send it off to Little Rock.

Beabe Gallery 1007 Osgood St.
Happy Hour 10:00 – 11:00
Swarm Time 10:00 – 10:30
Swarm Promo Look your best online with a free Beabe Gallery Headshot!
1st Checkin Receive gift certificate for free facebook picture
3rd Checkin $20 in Beabe Bucks
5th Checkin $30 in Beabe Bucks
Parking Big parking lot
Next Stop 5 minutes by car

Now that the paparazzi is done with you, it is time to checkout the salon, Nova Salon & Spa.  Wait maybe I should have done these in reverse, oh well, you are beautiful just the way you are.  The staff at Nova will introduce you to all the services they provide.

NOVA SalonSpa 595 Chickering Rd.
Happy Hour 11:00 – 12:00
Swarm Time 11:00 – 11:30
Swarm Promo Stay tuned – Cooking up something as we speak
1st Checkin Buy 2 retail products, get one FREE!
2nd Checkin $10 off Spa Pedicure (Men or Women)
3rd Checkin 10% off any one hair service
Parking Parking lot
Next Stop 7 minutes by car

A little time at the spa is good for the soul, but you know it has been a couple hours since we last ate something, so let’s go to Taki’s Pizza!  Taki’s has really good pizza (try the Taki’s Special with tomatoes, basil and 4 cheeses), but they also have huge subs and fresh salads.  And if you are a cheese lover like me, their large mozzarella stick has 20 in there, did you hear me 20!

Taki’s Pizza 701 Salem St.
Happy Hour 12:00 – 1:00
Swarm Time 12:00 – 12:30
Swarm Promo Stay tuned – Cooking up something as we speak
1st Checkin free slice of cheese pizza
5th Checkin $5 off any purchase of $20 or more
Parking Small parking lot, and street parking
Next Stop 5 minutes by car

With a full tummy we are off for a sweet natural treat, maple.  At Turtle Lane Maple Farm, they turn the water like sap that comes from a maple tree into all sorts of yummy goodies.  Maple isn’t just for pancakes anymore!  Maple cream has been described by some as “legal crack.”  Then there is always the highly desired maple candy.  And maple sugar is great on and in just about everything.  And don’t worry they have syrup too.

Turtle Lane Maple Farm 25 Turtle Lane
Happy Hour 1:00 – 2:00
Swarm Time 1:00 – 1:30
Swarm Promo Free samples of all products, and a free 3pc candy with purchase of $10 or more
1st Checkin 10% off any purchase
3rd Checkin $5 off a $20 or more purchase
Parking Park on street
Next Stop 10 minutes by car

Now that we have satisfied our sweet tooth, it is time to head off to Rose & Dove.  Rose & Dove is a beautiful gift shop full of both elegant and casual items.  I tried to get Kellee to bring in the shirt “I went to North Andover Foursquare Day and all I got was this lousy t-shirt”, she says it’s not going to happen.   But her store has wonderful gifts for all occasions, so I am sure you can find something to tickle your fancy.

Rose & Dove 579 Chickering Rd.
Happy Hour 2:00 – 3:00
Swarm Time 2:00 – 2:30
Swarm Promo complimentary wine, cheese & crackers,  as well as 15% off purchase
1st Checkin free gift with purchase
3rd Checkin 10% off purchase
5th Checkin 15% off purchase
Parking Parking lot
Next Stop 5 minutes by car

After doing a little browsing, and maybe you picked up something for that special someone, it is time to pamper yourself, so off we go to the spa.  Bella Vita Salon & Day Spa is the ultimate in taking care of oneself, or buy a gift card for someone else.  Being a full service spa and salon, they can take care of you from head to toe.

Bella Vita Salon & Day Spa 1019 Osgood St.
Happy Hour 3:00 – 4:00
Swarm Time 3:00 – 3:30
Swarm Promo Stay tuned – Cooking up something as we speak
1st Checkin 15% off retail products
2nd Checkin $5 off any service of $25 or more
3rd Checkin With purchase of $100 gift cert. get FREE Redken Shampoo (10.1oz) and Conditioner (8.5oz)
Parking Parking lot
Next Stop 2 minutes by car, 5 minutes by walking

Ok, my friends wonder how I am not 300 pounds when they see all the food places I checkin to.  What can I say, I love food.  The next place is unique, because most people know it as one of the best fish markets around, but it is also a small restaurant that serves the same fresh seafood.  I am talking about the Lobster Tail Fish Market.  Ever tried deep fried lobster tails with melted butter, yummm!!  Or get some sushi grade tuna and play sushi chef at home.

Lobster Tail Fish Market 1081 Osgood St.
Happy Hour 4:00 – 5:00
Swarm Time 4:00 – 4:30
Swarm Promo Stay tuned – Cooking up something as we speak
1st Checkin $2 per pound off any purchase (excluding lobster)
5th Checkin Buy one meal, get one half-off (up to $7.50)
10th Checkin Buy one meal, get 2nd free (up to $15)
Parking Large Parking lot
Next Stop 10 minutes by car

What would a crawl be without a little libation, and hey it is 5 o’clock somewhere, yeah right here!  Our next stop is J&M Wine and Convenience Store.  They have a wonderful and growing selection of wines, at all price points.  And Jim is having a special wine tasting, for Foursquare users, to come on in and try some different things.

J&M Wine and Convenience Store 701 Salem St.
Happy Hour 5:00 – 6:00
Swarm Time 5:00 – 5:30
Swarm Promo Stay tuned – Cooking up something as we speak
1st Checkin 10% off any wine purchase
5th Checkin 20% off any wine purchase
Parking Small parking lot, and street parking
Next Stop 8 minutes by car

Our next stop is to one of North Andover’s premier restaurants, Burtons Grill.  Class and quality are found throughout, and if you like to just hang out in the bar, you are sure to rub all sorts of elbows.  They have a spectacular wine selection and delish dishes.

Burtons Grill 145 Turnpike St.
Happy Hour 6:00 – 7:00
Swarm Time 6:00 – 6:45
Swarm Promo complimentary hors d’oeuvres in our lounge
1st Checkin Free item from small plates menu
5th Checkin Free Appetizer
Parking Large Parking lot
Next Stop 5 minutes by car

Are you full yet?  Well I don’t want to hear any excuses because there is always room for ice cream, and Mad Maggie’s has the best around.  All their ice cream is made on site, and is thick and rich.  They have all the standards, but they also have some interesting flavors as well.  My favorite is the Maple Bacon, ask for a sample before you order, you might just want to get a cone of it.  And yes, the maple is from North Andover.

Mad Maggie’s Ice Cream 1025 Osgood St.
Happy Hour 7:00 – 8:00
Swarm Time 7:00 – 7:45
Swarm Promo Stay tuned – Cooking up something as we speak
1st Checkin Free upgrade to a waffle cone
3rd Checkin 1/2 off small cone
10th Checkin 1/2 off regular sundae
Parking Parking lot
Next Stop 2 minutes by car, 5 minutes walking

So by now you have surely earned your Overshare Badge, and hopefully a Swarm Badge or two as well, but YES, THERE IS MORE.  Off to Joe Fish we go!  Joe Fish has a great oyster bar, heck they have a great bar.  Their food is top shelf and so is the service.  The menu specials are unique, have you ever heard of sushi tuna and mushrooms, me neither until I had the Shandong Tuna and wow is all I can say.

Joe Fish Seafood 1120 Osgood St.
Happy Hour 8:00 – 9:00
Swarm Time 8:00 – 8:45
Swarm Promo Stay tuned – Cooking up something as we speak
1st Checkin Free cup of chowder
5th Checkin 1/2 off any appetizer
10th Checkin $10 off any purchase of $20 or more
Parking Parking lot, and park on Commerce Way
Next Stop 1 minute by car, 30 seconds by walking

You have crawled all over North Andover, and now it is time to celebrate.  We are going to party at The Loft, and we are hoping for a big party at that.  My hope is that we all have a couple of swarm badges under our belts, and now we go for the big kahuna, the Super-Swarm Badge.  Before now, there was only one opportunity to get the Super-Swarm, and that was at SXSW.  But now you don’t have to travel that far.  We are calling all 4sq users from Boston, North Shore, Southern NH, and lets party like it’s a film festival!!  Other cities are telling us it can’t be done, but I have faith in the greater Boston area being a hub of social media.  And, if “you can’t do it” isn’tFoursquare SuperSwarm Badgeenough enticement, Jim D. the owner of The Loft has pledged that if we get the 250+ checkins required for a Super-Swarm, he will roll out a free buffet for all the Foursquare users at the party.  Can it get any better than that.  So lets pack the place, standing room only, 5 people deep at both the upstairs and downstairs bars and let have some fun.

The Loft Steakhouse 1140 Osgood St.
Happy Hour 9:00 – whenever
Swarm Time 9:00 – 10:00
Swarm Promo Free food if the party gets big enough
1st Checkin Free cup of soup
5th Checkin 1/2 off any appetizer
10th Checkin $10 off any purchase of $20 or more
Parking Parking lot, and park on Commerce Way
Next Stop you don’t have to go home but you can’t stay here

A Foursquare Crawl, can it get any better than that?  Hope you had fun.  Hope you got to meet new friends and hang out with old ones.  Hope you got to see an interesting side of North Andover.  Hope you got a bunch of new badges.  Hope we get to break some records and make some press.  And I really hope we beat Little Rock, AR who thinks that just because they are a city and we are a town that they can beat us in the Swarm Challenge.  Let’s show those Southerners how we party up here in Boston.

Here is a map of the North Andover Foursquare Crawl

North Andover Foursquare Crawl Locations
View North Andover Foursquare Crawl in a larger map

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31 Responses to “Announcing North Andover Foursquare Crawl”

  1. pk says:

    http://www.youtube.com/watch?v=iv_3X9Vhe4g here’s a link to master the Blackberry app for 4sq 🙂

  2. Ron Naismith says:

    I figured out how to sign in with regular phone. You send a text to 50500 with format @ Joe Fish ! Eating Great foodl. This SMS works if you don’t have Blackberry, iPhone, …just a regular phone.

  3. Only have a regular phone which can text. No apps are allowed. Borrowed my sons : ) Can you give me steps to send a text message to this 50500 to checkin from a retail store ? do I type for the send field as :


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